Publicity Case Study: Amy Fusselman's The Mean$

in which I share the publicity campaign for funny-novel of the year THE MEAN$.

Since Amy Fusselman’s novel debut, The Mean$ came out on September 6 from Mariner Books, I thought I would give you a behind-the-scenes scoop on The Mean$ publicity campaign. This is a novel you LITERALLY can’t miss, get it here!

What you need to know about Amy is that she’s very cool, as evidenced by the outfit she wore to her P&T Knitwear launch on Sep…