Archive - Pine State Publicity

PUBLICITY FIRST, AGENTS SECOND

on why thinking about publicity before querying agents is a best practice & some fun with mad libs!

Jan 19 •

Cassie Mannes Murray

AN EMERGENCY SESSION (ok, I'm being dramatic)

On Tin House being acquired by Zando; a mostly mild hot-take because I don't know any fine details except my own neurosis.

Mar 12 •

Cassie Mannes Murray

In Defense of Publicity Essays

Lilly Dancyger: "I published nine essays related to my new book. Here’s how (and why)"

Oct 1, 2024 •

YES, FREE US FROM THE BLURB INDUSTRY COMPLEX

we're out of status quo's, let's make it WILD, let's make it FUN.

Jan 30 •

Cassie Mannes Murray

Yes, I'm talking about the viral Vanity Fair, Cormac McCarthy piece and Vincenzo Barney's response in Slate. Reader, it's kinda perfect.

Nov 24, 2024 •

Cassie Mannes Murray

FIRST IN MY HEART

on early industry buzz, paying to play, Publishers Weekly $25 announcement on galleys, and a brief (harrowing) explanation of timelines

Apr 9 •

Cassie Mannes Murray

LET'S BE LONG ABOUT IT

on embodiment & refusing the bit for the patience and exasperation of going long.

Jan 9 •

Cassie Mannes Murray

BUILDING INTIMACY

On why we have got to stop equating "influence" and "intimacy" in the book sale model & do you want readers or media hits?

Jun 2, 2024 •

Cassie Mannes Murray

BEHIND A NATIONAL BESTSELLER

on Nicole Graev Lipson's memoir-in-essays MOTHERS AND OTHER FICTIONAL CHARACTERS

May 10 •

Cassie Mannes Murray

A PERSONAL TOUCH

Is my brain working? not sure!

Apr 23 •

Cassie Mannes Murray

SELLING YOUR SOUL

on framing in book publicity and for authors who aren't coming in hot with a "platform"

Jul 4 •

Cassie Mannes Murray

EAGER BEAVERS & BUZZY BUGS

there's no shame in being eager, in fact I want you to be overwhelming.

Feb 13 •

Cassie Mannes Murray

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